Jogja Tourism

Bank Syariah Utamakan Marketing Plan

JOGJA - As a business service organization based trust factor, the Bank Syariah always the marketing plan to spur development. For the industry as Bank Syariah new offer new products, the market varies, and have different management.
Head of Branch Bank Syariah Mandiri Yogyakarta, MA Suharto as the new industry, in marketing the Bank Syariah analyzing positioning, such as analysis of market share, the company strategy, distribution strategy, and analyze the benefits of various products issued Bank Syariah.
"Bank Syariah have any type of product-specific and varied products such as financing, sale and purchase, lease, receivables, mortgage loans and good," said Suharto, which explains the implementation of the marketing program in Bank Syariah Meansuring seminar Marketing Program Effectiveness, Monday (26/12) Integrated UMY on campus.
Suharto said market segmentation Bank Syariah manifold. There are a select Bank Syariah because emotional factors or religious factors, some are choosing rational Bank Syariah based on factors fortunately loss. Other market segments are retail and institutional.
"All must be able to serve banking sharia, because the market share bus Bank Syariah relatively small. In addition to the emotional volume of the market at this time is relatively small in the appeal that there are rational market," added Suharto said that the concept of the Bank Syariah not only Muslims only, but rahmatan lil alamin.
Management of Bank Syariah, Suharto is different from the more conventional bank. Human resources to manage at least sharia banking is a combination of professionalism and spirituality. Because, besides the banking operations in general and understand about tehnologi and informatics, human resources at Bank Syariah aspects of sharia are required to understand the science muamalah.
"Bank Syariah also have different standards of service berciri typical Sharia. With the system, through the features that is issued, the facilities outside the building, in buildings and facilities such as ATM, Mushola, and media campaigns as well as form," Suharto demolished. ( Radar Jogja )